Part of Unit 1 of the Criminology course requires students to plan, design and justify a campaign for change. Therefore, your task is to come up with a brand new campaign that looks to cause some sort of change. This change could be anything you want, such as to introduce a new law, raise awareness of a particular issue or stop people from doing something… It is completely up to you what your campaign is about.


To help you design your campaign, you need to complete all the sections below. You can do this in a word document or using the resources suggested in each section.


Once you have completed your entire campaign design, you can email your final work to and the best campaigns will get a prize.



Here are some campaign examples which are for various aims. All of them created to campaign for change.

Task 1: Aims and Objectives

a) What topic is your campaign on?

 Write a short summary on the topic your campaign is on and why you have chosen to do a campaign on this area.

Guidance: We find the students who produce campaigns on issues that mean something to them often produce the best work, so think about any issues in society that you are particularly passionate about. This could be anything from social issues, to sport, to crime, literally anything you want.

Tip: Try to include any statistics or real life stories, which support the reason why you have chosen that particular area.

b) What change does your campaign want to achieve?

Outline the specific change or changes that you want to happen as a result of your campaign.

Guidance: This could be the specific law you want introduced/banned or the level of awareness you want your issue to achieve. Be as specific as you can. Think about how realistic and measurable your objectives are.

Tip: Research the SMART principles to target setting and describe your objectives using those criteria.

c) Who is the target audience of your campaign?

Briefly outline who you are going to specifically target your campaign at.

Guidance: Define your target audience using categories such as: gender, age, location, race, sexuality, interests 

d) What is the name of your campaign?

Guidance: try to make it snappy and catchy so people will remember it and understand what it is about.

Task 2: Methods

Outline at least three different campaign methods you are going to use in order to bring about your desired change. For each method you choose, you need to describe:

  1. how you would use it
  2. what materials you might need to do so
  3. why you think this method will be effective to cause the change you want

Guidance: Campaign methods could include: social media (Facebook, Instagram, Twitter…), TV/Radio adverts, posters, marches, selling merchandise (T-Shirts, mugs, wristbands), blogs, public events, leaflets… These are just some ideas of methods you could use. You need to pick at least three different methods but you can do more if you would like. You could present your methods in a table with the headings below

 Task 3: Design your materials

a) Produce a logo for your campaign

Guidance: design a logo that draws people’s attention and represents what your campaign is about.

b) Produce examples of the materials you would use for each method of your campaign.


  • Using any software you want, create the materials you describe in your methods
  • eg. create your posters, make fake social media posts, record TV/Radio adverts, design your merchandise, write scripts for/record public speeches.
  • Once created you can take screenshots of your designs and put them in a word doc or save as a separate file.
  • Try to incorporate your logo and campaign name in your materials so that people will know they are all part of the same campaign.
  • Try to make your designs as realistic and attractive as possible.
  • Think about the wording you use and any persuasive language techniques you could include.

Tip: possible software for each method

Social media:


Posters/Leaflets: Powerpoint, publisher, but you need to sign up)

TV/Radio adverts: record on your phone and email the file to yourself.You could use voice memo or iMovie for this (both free).

Task 4: Timeline

Produce a Gantt chart which shows the different stages of your campaign:

  • Research – how long will it take you to research the details, statistics and best methods to help you with your campaign?
  • Design – how long will it take you to design your materials?
  • Creation – how long will it take you to create your materials? (manufacture times/delivery times)
  • Implementation – how long do you plan to run your campaign?

Tip: Use Excel or a table in PowerPoint or Word with the time-periods across the top and the stages down the sides. You can also Google videos on how to make them using more fancy methods if you want.

Task 5: Justification

Write a couple of paragraphs outlining:

  1. why your issue is important
  2. why your materials will be effective in achieving your aim


  1. You want to explain why the change you are looking to bring about is important. Use statistics and real life stories to make your case more compelling
  2. Think about all the different design features you used (colours, images, words, layout…) and explain why they will make those materials effective in trying to bring a change



If you have any questions or want any advice on any of the tasks then please email and I will try to get back to you as soon as possible

Once you have finished, don’t forget to send your campaign design to Prizes will be awarded for excellent campaigns submitted. If you produce your campaign over lots of different files (word/ppt/videos…), just send them all!